Dipl.-Ing. Markus Lüling

Managing Director of Kunststoff-Profi Verlag GmbH & Co. KG, Chief Editor of K-PROFI, K-AKTUELL, K-AKTUELL.de

Twenty years have now passed since I studied plastics technology. At the end of my studies, I spent a short but very intensive time as a member of IKV's thermoforming group. During my main study course, I had already been looking after plastics-related topics for trade journals on a regular basis, so it was a logical step for me, after graduating, to become an editor for "Kunststoffe" at the Carl Hanser Verlag in Munich. Apart from acquiring and selecting technical essays, I was interested above all in markets and trends. Subsequently, I worked as a freelance trade journalist for media, companies, associations and trade fair organisers in the plastics industry. Since 2004, I have headed a communication agency in Lauf an der Pegnitz in the south of Germany. As the founder and chief editor of the trade journal "K-PROFI", I have, since 2012, been giving plastics converters in high-wage countries ideas on recognising trends, producing more efficiently and positioning themselves successfully in highly competitive markets.

Even though I am not pursuing a traditional engineering career, my plastics technology studies provided me with the basis for quickly understanding technical content, recognising developments in the constantly growing plastics industry and evaluating market potential for new technologies. On top of that, the IKV network constantly provides me with new contacts.